Consider the following scenario: a nuclear-armed state faces a significant threat to its security but refrains from resorting to nuclear weapons use out of concern for reputational damage and the global perception that the country is no longer a responsible nuclear stakeholder. While this decision may seem prudent from a moral and ethical standpoint, it inadvertently undermines the credibility of the state’s nuclear force. Its adversaries may perceive this reluctance to employ nuclear weapons as a sign of weakness, emboldening them to act with impunity—disregarding the state’s nuclear deterrent.

The Crucial Role of Narrative Control

The crux of the matter lies in narrative control. In a world where perception is often more potent than reality, the ability to shape public opinion and control the narrative surrounding nuclear capabilities is of paramount importance. Leaders must project strength, resolve, and a willingness to employ nuclear weapons. This is necessary for instilling fear and uncertainty in the minds of adversaries.

Achieving narrative control is no easy feat. In the age of social media and instantaneous communication, information warfare is the new battleground for shaping public opinion. States contend with an onslaught of propaganda, misinformation, and alternative narratives, making it increasingly challenging to maintain a coherent and convincing message. 

Israel’s Narrative Struggles 

The case of Israel’s war with Hamas serves as a poignant example of the perils posed by losing the narrative war. Israel is being painted as the oppressor by large swaths of the international community, even though Hamas initiated the war with their October 7, 2023, attack. Despite possessing a formidable nuclear arsenal and clear escalation dominance in the region, Israel was utterly incapable of deterring conflict with Hamas. In fact, Hamas never believed Israel will use [its?] nuclear arsenal in a Gaza conflict. The Israelis have also failed to deter further escalation of aggression from Hezbollah and other Iranian proxies.

Admittedly, nuclear weapons were never intended to deter all forms of aggression. It is possible that past Israeli strikes on Iraqi and Syrian nuclear facilities are serving as a deterrent to Iran going nuclear because they fear an actual Israeli nuclear strike. This is speculation but serves to highlight the challenge of deterrence.

Israel has struggled to gain international acceptance and legitimacy for its action in Gaza with the United Nations condemning Israel, calling for a cease-fire, and even lending legitimacy to claims of genocide. This is a claim that prominent political scientists John Mearsheimer and Norman Finkelstein supported in the past weeks. The prominent commentator and former judge, Andrew Napolitano, also asserts that Israel has lost the public relations war.

Ultimately, the psychological impact of narrative victory empowers non-nuclear entities to resist traditional deterrence strategies. Adversaries, fueled by a sense of righteousness and global support, become more resilient to the deterrent effect of escalation dominance and nuclear superiority.

This resilience poses a significant challenge to the US and Israel, who find themselves contending with adversaries undeterred by their joint military superiority in the region. Even irrational decisions, in a quantitative sense, do not strike fear in adversaries that believe they dominate public support and will obtain divine vindication and retribution in their cause.

Reclaiming the Narrative Initiative

As a result, Israel finds itself caught in a precarious position, where its nuclear deterrent is weakened by perceptions of ambiguity, mistrust, and self-deterrence. Its adversaries are emboldened by this perceived weakness coupled with global support for their struggles. They may be more inclined to continue challenging Israel’s security interests, knowing that the costs of nuclear escalation are mitigated by doubts surrounding Israel’s willingness to employ nuclear weapons in conflict. This is a challenge with maintaining a nuclear posture of opacity.

To regain the narrative initiative, Israel must invest in strategic narrative crafting. Emphasizing shared values with allies, just causes, and a commitment to peace can reshape perceptions and counteract the narrative of oppression. Israel wants to be seen as a liberator and defender, not as the oppressor or the extension of an American empire. Israel has much work to do to change their current international reputation and reclaim the moral high ground. Strengthening international alliances and engaging in diplomatic efforts in the Middle East are essential and a good place to start. This is not to say Israel is not engaging in such efforts. They certainly are, but to little effect.

By influencing global narratives, Israel can garner support for their actions and create a more balanced perception of the current conflict. Launching targeted public diplomacy campaigns can bridge the gap between military actions and public understanding. Providing transparent and compelling narratives about strategic objectives can counter misinformation and build domestic and international support. Additionally, recognizing the power of cultural and ideological narratives is crucial. Israel should continue to tap into historical narratives that showcase their commitment to democracy, freedom, and human rights, countering portrayals that paint them as aggressors and oppressors.

Conclusion

The nexus of self-deterrence, narrative control, and nuclear deterrence is of utmost importance in the contemporary strategic environment. As states grapple with the complexities of nuclear strategy, the ability to shape public perception and maintain credibility is essential for maintaining peace and stability. Failure to do so risks undermining the very foundations of global security, with potentially catastrophic consequences for all nations involved. Only by mastering the art of narrative control can states hope to navigate the treacherous waters of nuclear politics and ensure the continued survival of the international order.

Aaron Holland is an Analyst at the National Institute for Deterrence Studies. Views expressed in this article are the author’s own.

Self-Deterrence, Narrative Control, and Nuclear Deterrence: The Case of Israel was originally published on Global Security Review.