Social media and big data analytics are changing the way political campaigns are run. With the right data, political operatives are able to “micro-target” voters on social media with messaging tailored to pull the right emotional “strings,” in order to elicit an exact desired response.
These tools will continue to have a significant impact the democratic process, especially if information warfare content—such as fake news propoganda—generated by a foreign adversary with the explicit purpose of subverting Western institutions continues to spread unchecked. Disinformation campaigns blur the lines between reality and fiction and influencing public opinion.
Russian Subversion & the American Coup is the first step in understanding the historical significance of the time in which we live. In an information war, informed discourse is the best defense.